Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign

Backlink tier refers to the hierarchy of links you build to boost your SEO campaign. Each level adds an additional layer of protection from Google's penalties.

Tiered link building requires lots of time and effort to get it right. This is because Google takes a long time to locate new backlinks and determine their quality on the basis of each link.

First-Tier Links

These links must be of high quality and dofollow from reputable websites. These are referred to as Tier 1 backlinks and act as the basis of your link building strategy. They will give your website enough domain authority to rank well on the search engine result pages. For instance, if your blog article was published on HubSpot and it included a tier one hyperlink to SearchEngineLand's compilation Link Building Statistics then SearchEngineLand’s ranking on the web will benefit from the link equity that HubSpot handed over.

The second tier is more diverse and could include low-quality backlinks such as spammy forums posts or bookmark sites with low value and directories. Tier 2's main goal is to create high-quality content that links back to your first-tier backlinks. This is because quality content can enhance the content which it resides and won't be able to distinguish itself as something that has been added for SEO purposes.

To create an effective tiered link building program, you will need to invest in creating quality content and invest in tools like RankerX or GSA. However, the time and money that is spent manually executing a tiered link building campaign can be worth it in terms of the increased ranking benefits that come from having a well-structured backlink pyramid.

Second-Tier Links

Tiered link building is designed to enable users to navigate through external sites before navigating to your site. To make this work, it's important to choose second-tier backlink sources that are relevant to your business and website. Guest blog posts are more effective in this regard than account profiles because they provide content that people will want to read.

You should generally avoid using tier 3 backlinks-2 links on forums or other sites with poor quality. Instead, use high-quality pages, such as industry articles or guest posts. These links will look more natural and will have greater impact on your rank in the search results. They're also more likely to be recognized as having acquired link equity from Google which can boost the value of their position in SERPs.

If you are planning to build tier two links with the aim to improve your SEO ranking it is important to be aware of the difficulties to obtain these kinds of high-quality backlinks on your own. It could take months to send guest blog posts to first-tier publishers, and even longer to wait for them to be published. Additionally, it could take weeks to see results of your efforts in generating new traffic and onsite conversions.

In addition, many SEOs resort to automated tools to assist them in create second-tier links. However, this technique can be in violation of Google's Webmaster guidelines and can result in being penalized.

Third-Tier Links

The volume of links at this level is huge and may even be considered to be spammy. They are posted on social media platforms and user-generated content sites such as Quora. They aid in the indexing of tier two links, but don't give any link equity to the resource promoted. They are typically nofollow links. In this stage marketing, the focus is more on quantity rather than quality. They use tools to post massive amounts of links on forums, in comments section of blog articles and posts in directories and similar locations. This is where tiered link building is a grey area and violates Google's webmaster rules.

Link-building campaigns that are categorized require a significant amount of time and effort to be successful. Google may take months or even days to rank an backlink. It could take weeks or months to see an SEO effect. Marketers should be patient and implement a well-planned content strategy.

Marketers should also avoid using too many automated tools for this type of linking. These tools may violate the rules of search engine optimization and result in penalties. It is recommended to manually choose and post hyperlinks on relevant donor websites instead of using automated services such as GSA or RankerX. This will prevent the search engine from penalizing a promotion with low-quality links.

Fourth-Tier Links

Tiered link building remains a popular technique for increasing higher website rankings. Since Google has made major efforts to eradicate "black-hat" SEO techniques, tiered link building techniques have been affected.

They are considered to be gray-hat SEO techniques and can be punished for their deliberate use. Tiered links are backlinks that are constructed on various levels of a pyramid. The primary purpose of these backlinks is to increase the position of a promoted site in search results. This means that the promoted page will be more prominent than its competitors and draw more organic traffic.

This type of tier has a lower quantity of backlinks, and are typically nofollow. Additionally, this tier can consist of low-quality social media profiles, directories, and article networks. These links can be created by hand or through strategic automation solutions, but they must remain diversified in terms of domains as well as the niches and their relevance.

These backlinks, apart from being of poor quality and nofollow may also be a source of trouble if they aren't diversified enough. Google has a group of highly-trained hounds who are always looking for patterns and strategies in backlink profiles. If they are found and subsequently uncovered, it could result in sanctions not just for the link-building team, but also for its clients.