There's a regarding debate right now about the marketing value of Tweets. On one side there are a host of number crunchers and most of those seem to feel the ROI of Twitter isn't sufficient to justify it's use. On the other side are trendier marketers who scoff at trying to study the ROI of tools like Twitter. You will want to decide for yourself where you stand, but I stand firmly with the marketers who see value in social marketing.

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