Top 10 Online Shopping Sites in the UK For Clothes

You can shop for everything from designer clothing to pyjamas in one of the most renowned department stores in the UK. Expect to find brands such as Reformation, Rixo and Ganni alongside beauty, homeware tech, and much more.

ASOS offers more than 850 brands across petite tall, tall, and curve styles. Influencer favourite Oh Polly offers two-piece sets and body-con dresses, while the cult-favourite Nasty Gal focuses on vintage-inspired styles. BooHoo the fast-fashion juggernaut offers affordable womenswear.

ASOS

ASOS was established in 2000 with fashion-conscious shopper in their 20s as its target audience. The company raised funds for its initial startup by selling low-cost replicas of popular clothes, such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus solely on clothing since it would bring the best returns.

The ASOS website offers a wide variety of sizes and items including maternity and plus size clothing, accessories, shoes, and stationary. It also features a range of trend guides and #AsSeenOnMe content to inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience that includes the synchronization of items saved and quick checkout. Its app also displays inventory information, which can help to avoid disappointment when items are not in availability. This feature is an excellent example of how retailers can leverage online shopping to increase customer engagement and build loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion brand that offers clothing for men, women and children. George offers a wide selection of affordable and ethically-sourced clothing. Customers can purchase clothing online, in more than 500 Asda shops, as well as on the George website.

The collection is inspired by the 'quiet trend and includes pieces made of linen, cotton and silk blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and Seagate Expansion Cable go up to about 77 pounds (for full suits).

ASDA George, a fast fashion retailer, designs new store plans and instructions "generally every six weeks". Visual Retailing's software for retail planning is employed by the company to modernise its planning process and ensure it is future-proof. This allows it to provide briefs and Vimeo visual merchandising layouts with unparalleled speed and efficiency. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This aids in enhancing merchandising compliance and ensure that all its stores are provided with the same information.

Debenhams

Debenhams is one of the most storied UK department stores, offers an array of clothing and other products. It has a variety of brands, and there are regular sales and discounts. The company also offers a range of services to help its customers find the products they are looking for.

The store was founded in London in 1778 as a drapers' shop. Over the years it has evolved into a massive department store chain with global reach. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothing. It has a huge online presence.

While a few Debenhams stores have closed during the COVID-19 pandemic, the company has continued to operate online. Boohoo Group purchased the company's websites and brand for a sum of the sum of P55 million. The deal highlights the increasing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected continue as sales at physical stores continue to decline.

Topshop

Topshop is an online fashion store. It sells clothing for men and women and accessories. It has different collections like Boutique, Collections and Style. The company provides a styling service which will recommend clothes according to the individual's style. This is a great feature for indecisive people or fashion newbies.

In the past, a trip to London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes which was the most famous store's awe-inspiring interior stuffed with clothes, shoes and makeup to peruse as you navigated its labyrinth of mirrored escalators to the beat of pounding house music. However the fortunes of the company have changed towards the downwards and it appears like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo may be nearing the brink of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point as the closest high street shopper was to catwalk fashions however, this was the reason it was ultimately sunk. When Asos and Boohoo started offering the same fashions at a lower price, shoppers quit visiting the shops in masses.

Missguided

Missguided is a UK fashion website that sells trendy pieces inspired by celebrity style. Its website is feminine and has a an all-white and pink theme. It also features different female models and clothing items on its webpage. The site offers free next-day delivery and a student discount for customers.

The site has a wide range of products and is targeted at 16-34 year olds. The brand is a rival of Boohoo which is a clothing retailer that also sells trendy clothes for the same market. The site displays bold headings and includes images of clothing items. Boohoo allows customers to join their newsletter and get emails about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It serves customers in more than 100 countries. Its own line of fashion clothes is designed and made mainly in the United Kingdom. In addition to its own label the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a concept that maximizes profits by selling to a younger demographic that craves new and on-trend clothing at a low price. This group, comprised of people under the age of 30, represents a massive market in the world.

Boohoo employees enjoy a variety of benefits that include pension plans as well as bonus plans. The company focuses on employee health with gyms on-site as well as free healthcare cash plans and mental assistance. The company is also well-known for its commitment to size diversity with precise size charts enabling shoppers to find the perfect fit.

Amazon

As the world's biggest online store Amazon's UK branch offers a wide range of clothes, shoes and other accessories. You can also purchase items for your home, groceries and tools for DIY. The site has a variety of international brands and product.

Other online stores worth checking out include river island for trend led pieces inspired by the catwalk and celebrity style, Mango for affordable yet stylish Spanish clothes that appear like a lot more expensive than they are, and Lavish Alice which is a go to for couture inspired designs that are great for both dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department chain of stores, is a must visit for fashion lovers. Their collection includes a wide range of cosmetics and the latest electricals. They also have a broad range of household goods like unique tea caddies.