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Don't even think these 4 marketing common myths. They're not true. Marketing produced from them may cause you to reduce sales. Instead, apply the related marketing tips I included after each myth to boost your sales.

You probably know that we are a huge advocate of including email newsletters within your small business marketing want. Email marketing is relatively inexpensive, and it provides a superb opportunity to stay at the front of your clients and prospects in an unobtrusive manner.

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You may surprised at how outlets would love to receive your email newsletter if a person asked them. Start with your current clients. Even though it is "technically legal" to send your current clients your email newsletter, nonetheless it's not a good idea to add them to your mailing list without their permission. Send them a note or a postcard announcing your new newsletter, and can include a link so can subscribe for a mailing list. Or send a note with your monthly invoices reminding your clients that you've started a newsletter.

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