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PRESS RELEASES - Press announcments are a reliable source for generating news about your online business. The business editor at your local newspaper is always on the lookout for just about any good business story to fill the Business News a section of the newspaper.

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Keep on your mind that a news release is a good free supply of exposure. However, since the standard reporter gets more releases than she or she could use, your Top Stories release should be just one part of your media advertising campaign.